My journey into design didn't begin with a brief or a client — it began with a question: why do some brands make you feel something, while others are simply forgotten? That question has driven every project I've taken on since.
Over the past three years, I've built a practice that sits at the intersection of visual craft and strategic communication. I spent a year with Doctor's Zone Educational Centre shaping an educational institution brand's digital presence and print media, before moving to MJB Group, where I played an important role in creative production across digital channels. The work I'm most proud of came during my 1.5 years with Youth of India Foundation — an NGO where design wasn't decoration, but a tool for advocacy. Building communication systems for social causes taught me that purposeful design isn't a niche; it's the most important kind.
Today I work with small and medium businesses, ethical brands, and non-profit organisations across India — helping them establish visual identities that are not only beautiful, but strategically sound.
I believe good design respects the audience, serves the message, and outlasts the trend.